Microsoft and 343 Industries might have spent a fortune on developing Halo 4, but that doesn't mean they've spared any expense in promoting the game. In fact, they've taken over an entire country, invading Liechtenstein with Master Chief riding roughshod in his Warthog, leaving a trail of devastation in his wake.
Read below for more details
Source:
Xbox360achievements.org
"In a ground-breaking world first, Xbox 360 yesterday became the only brand to ever transform the Principality of Liechtenstein by taking over some of the country’s most iconic landmarks, including a 13th century castle and a working mine, to create a real-life replica of the “Halo” universe within the heart of Europe to mark the launch of “Halo 4”," reads the press release blather for the elaborate publicity stunt.
"For one day only, the mountainous landscapes of the normally tranquil Liechtenstein countryside became a stage for an epic sci-fi saga as Xbox 360 created a mysterious alternate universe inspired by the video game franchise which has sold a staggering 46 million copies worldwide since launch in 2001."
Take a look at some of the highlights from the insane Halo 4 launch event, which saw actors taking guests through their very own Halo adventure in Liechtenstein. Awesome stuff. Halo 4 is out on November 6th.
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