I don't mind how the new enemies look, even if they have nothing in common with the Forerunner structures we've seen design-wise. In my opinion, they look really cool, and that's all it takes to get me to like them.
Also, i don't mind the writing that comes on the screen. I don't know how that can be compared to CoD though, i don't think i've seen a CoD where that happened. At least not in that way. Of course, in CoD when you get a killstreak, it flashes on the screen, but it stays there for a while longer. So i think Halo 4 is fine with that text.
What i don't like though is how the announcer says some of the words. Did you guys hear how he said Overkill? That sounded dumb to me. OOOVERkill.. meh.
And of course, Halo will always be Halo, but i really hope that 343i won't still lean too far towards the CoD side with this one. Because they added killcams and it looked like in some of the gameplay i've seen that you can kill others much faster than in previous Halo games.
343 need to remember that Halo fans love Halo for what it is. And if they think they can attract CoD fans by making Halo 4 lean a slight bit more towards CoD gameplay-wise, then i have one question. Did 343i forget that in the same month, Black Ops 2 will be released? Because that's how it is. And i believe that CoD fans are going to stick with that game rather than purchasing Halo 4.
Now of course 343i probably don't make all these changes and additions just to win over CoD fans, but getting more people to play Halo 4 has to be on their radar and with so many people playing CoD, the winning over CoD fans aspect and the getting more people to play Halo 4 aspect kind of go hand in hand.
343i see what works right now on the FPS market and of course amongst those things will be a few aspects of CoD, but i really hope that 343i won't lean too far over.
Halo is Halo and CoD is CoD. And everyone knows that. And Halo players love it for what it is. So yeah, i do hope that it won't lean too far over. A bit is ok, but when the lines are blurred too much, there's a little chance that Halo fans won't be satisfied with this game.