What I mean is that nothing has affected the media like Star Wars ever. They have their movies, many video games, tons of books, toys, and other things. Also everyone knows about Star Wars to the point that it is "crazy" when someone hasn't heard of it.
Now Halo has had a fair first ten years in the video game industry. But recently they have just done so much with the series. They have confirmed 3 more games, have plans for at least 4 more books, a somewhat diverse toy series, now there will be a web series, and Frank even said they will make a movie when the time is right.
So does this seem like a situation which could make Halo some super loved media thingy like Star Wars and leave a lasting impact like Star Wars did?