The Halo Bulletin: 11.1.12

Designer Spotlight: LaPina by David coach factory outlet HelwaniMarch 27 11:30 AMby Lauren Levinson 0 CommentsPhoto: Ben Fink ShapiroWhen we first met David Helwani, the designer behind Twenty Tees and LaPina, in his NYC showroom, we online coach factory outlet felt like we were on the set of Fashion Star listening him explain how marketable his new line of dresses are."I'm the judge for the next season [of Fashion Star], you know? They added me," he mused. "They dropped Jessica Simpson. No, but I'm very very excited about this." He was referring to his just-launched label, LaPina by David Helwani, a collection of 21 curve-hugging, leather-embellished frocks fit for a haute (and hot!) night out."We've had a really amazing reaction from everybody," he continued. His line, which ranges from $275 to $650, was picked up by Saks Fifth Avenue, Neiman Marcus, Lane Crawford, Shopbop, and Intermix. "I think this just further proves a point that there was a call out for these types of dresses in this price range and fabrication." Fabric is something he knows well. His family has been producing it via their mill, Tricots Liesse in Montreal, Canada for over 40 years, and they have supplied materials for brands like Helmut Lang,Alice + Olivia, and Elie Tahari. Helwani began his career working in music before he got a law degree in New York. But after passing the bar and coach outlet factory online believing that the music industry was on a decline, he opted to use his discerning eye to take on the family business. Along with his relatives, he first launched Twenty Tees in 2008, and now LaPina by David Helwani, which is named after his mother and style muse, Pina Helwani.The LaPina by David Helwani pieces are cut to accentuate a woman's curves, no matter her body type with stretchy fabrics and strategically placed, flattering panels. But don't expect to feel corseted in these frocks. "Everything is lined," noted the brand's creative director Ursula Braeger. "When you're putting it on, you don't feel like you're putting on a fabric that feels like leather. coach factory outlet It's like a T-shirt inside."Perhaps the combination of comfort and sexiness is what makes them the ideal date-night frocks. "It can definitely be something that you wear on a date when you want to grab a guy's attention," enthused Helwani. "But it's still not something a girl would look at you and say, 'I can't believe she's wearing that, that's way too sexy.'"When asked who their ideal customer is, Helwani and Braeger chose Eva Mendes, Izabel Goulart, or Halle Berry. "It's for someone who has extremely feminine body curves," he explained. "But if you don't have curves, it accentuates what you've got because it conforms coach factory to your body."The LaPina by David Helwani dresses will be available on July 15 at lapinalabel.com, Saks Fifth Avenue, Neiman Coach factory outlet online Marcus, Lane Crawford, Shopbop, and Intermix.Photo: Ben Fink ShapiroPhoto: Ben Fink ShapiroPhoto: Ben Fink ShapiroRead the latest breaking fashion news.

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