Master Chief Takes Over Liechtenstein for Halo 4 Launch

[Archangel Tyrael]

 

 

 

Microsoft and 343 Industries might have spent a fortune on developing Halo 4, but that doesn't mean they've spared any expense in promoting the game. In fact, they've taken over an entire country, invading Liechtenstein with Master Chief riding roughshod in his Warthog, leaving a trail of devastation in his wake.

 

Read below for more details

 

Source:

Xbox360achievements.org

 

"In a ground-breaking world first, Xbox 360 yesterday became the only brand to ever transform the Principality of Liechtenstein by taking over some of the country’s most iconic landmarks, including a 13th century castle and a working mine, to create a real-life replica of the “Halo” universe within the heart of Europe to mark the launch of “Halo 4”," reads the press release blather for the elaborate publicity stunt.

 

"For one day only, the mountainous landscapes of the normally tranquil Liechtenstein countryside became a stage for an epic sci-fi saga as Xbox 360 created a mysterious alternate universe inspired by the video game franchise which has sold a staggering 46 million copies worldwide since launch in 2001."

 

Take a look at some of the highlights from the insane Halo 4 launch event, which saw actors taking guests through their very own Halo adventure in Liechtenstein. Awesome stuff. Halo 4 is out on November 6th.

 

 

 

 

 

 

 

 

 

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[Tallgeese]

Here is the behind the scenes look at it: http://halo4nation.com/news/behind-the-scenes-of-experience-halo/

[Ventus]

Holy cow, I am so jealous and hyped right now.

[SykoWolf]

So they went to a country i have never heard of, and made this awesome launch party that i couldnt attend........ DARN!!!.... oh well, it did look pretty cool

[The Director]

Lucky lucky liechtenstein. q.q

[WonderWombat]

So did Lichtenstein pay for this? I mean, the US is their biggest market. And I don't see why they wouldn't put it somewhere in the US unless Lichtenstein paid for it.

[xXlNIGHTWOLFlXx]

I don't know man, I just.... what if i never get to dress up like master chief and drive through liechtenstein??